Ayala Serfaty dazzled the crowds at the 2009 Milan Furniture Fair, with a customised revamp of the trendy Nhow Hotel lobby in the heart of Zona Tortona - Aqua Creations raises the bar with instillation art. The company chose the contemporary Nhow Hotel to launch a new customised design concept comprising its latest range of cutting edge designs. On entering the hotel, more than 100,000 visitors were welcomed in the redressed reception hall decorated by Aqua Creations’ iconic pieces including Satala hammocks, Anana benches and Morning Glory floor lamps. Adding to the contemporary feel were customised one-off pieces and dedicated ‘chill out zones’, unveiling a skillful combination of new lighting and furniture designs made from naturally soft and pliable materials such as hand-made felt. These include the earthy Gladis lounge chair, the minimalistic yet sculptural Shasta side table made of clay, and the statuesque Apaya Floor Lamp out of hand-made Mohair felt; a trinity composition, which is a skillful interpretation of a cosy, well-lit spot.