From November 26th Through to December 31st Aqua invites you to its showroom at the New York Design Center and receive up to 60% off on selected display models*.

200 Lexington Avenue, Suite 427
New York, NY
Telephone. 212 219 9922
Website. www.aquagallery.com

Email at: bonnie@aquagallery.com

*All items sold off the floor - packing and delivery not included.

Custom made fixture for Designers' Saturday 2012, Switzerland
280 x 370 x 110 cm, 110 x 146 x 430 in
28 triangles in 14 variations, silk on metal
Photo: Albi Serfaty

Ayala Serfaty participates in 

Cabinets of Wonder in Contemporary Art:
From Astonishment to Disenchantment
at Herzliya Museum of Contemporary Art

Opening
Saturday, September 8, 2012 8PM

Herzliya Museum of Contemporary Art
4 Ha'banim St., Herzliya 46379, Israel

Tel  972-9-9551011
Fax 972-9-9500043
Email: info@herzliyamuseum.co.il
www.herzliyamuseum.co.il

Cabinets of wonder were part of a European tradition of collecting practiced by aristocrats and other wealthy individuals from the 16^th to the 18^th century. These exhibition spaces held encyclopedic displays of strange, disturbing, surprising and exotic objects, which attested to the wealth and power of their owners. The first cabinets of wonder were created prior to the establishment of clearcut distinctions between science, philosophy, and art. This historical period was also marked by the first expeditions to the New World, and by the beginning of colonial trade relations between Europe and distant lands. Cabinets of Wonder were thus a quintessential product of their era: an expression of the human thirst for knowledge.

The current exhibition centers on contemporary artworks that are concerned with subjects similar to those featured in historical cabinets of wonder. This exhibition suggests that such contemporary artworks present a world view different than the one that shaped early cabinets of wonder – one impacted by the far-reaching changes that have reshaped the world and by the dramatic shift in our perception of it. The gaze cast upon these wonders by contemporary artists undermines accepted perceptions of the world, and attempts to introduce a sense of disorder into the existing order. The works included in this exhibition critically examine the concept of wonder, replacing the viewer's sense of amazement with an experience of disenchantment and bitter disappointment.

Exhibition curators: Dalia Levin, Daria Kaufmann and Ghila Limon

Participants: Etti Abergel, Boaz Aharonovitz, Maya Attoun, Shay Id Alony, Sheffy Bleier, Ella Littwiz, Talia Link, Dana Levy, Noa Ben-Nun Melamed, Noa Raz  Melamed, Ido Michaeli, Alice Fleisher, Dina Goldstein, Einat Arif–Galanti, Uri Gershuni, Sharon Glazberg, Efrat Klipshtein, Ariela Padan, Guy Raz, Roee Rosen, Karen Russo, Tomer Sapir, Ayala Serfaty, Michal Shamir, Uri Shapira, Belle Shafir, Yaron Steinberg, Asif Shwartz-Yassour, Eliezer Sonnenschein, Irit Tamari, Paolo Tavares and  Eyal Weizman, Omri Zin, Itay Ziv.

Custom Stand By pendant & Custom Ceiling tiles, 321 Exhibition Street Office Tower, Melbourne, Australia
Photo: Chris Tomkins

Please join Aqua Creations Lighting & Furniture Atelier at the 5th annual CHECK-IN TO 200 LEX, Sponsored by Interior Design Magazine.

Aqua features Exstensive lighting & furniture lines and specializes in integrating the hospitality clients' vision and needs. Visit the showroom on the 4th floor to see what the Atelier can offer for your projects. 

Address. New York Design Center, 200 Lexington Avenue, Suite 427, New York, NY
Date & Times. Wednesday, April 4th, 2012, 3pm - 8pm
For more information. bonnie@aquagallery.com
Telephone. 212 219 9922

This month Aqua invites you to be inspired by its lighting & furniture pieces in New York at the Architectural Digest Home Design Show and DIFFA’s Dining By Design.

Aqua will be showing selected lighting from the Atelier’s silk collections in collaboration with DESIGNLUSH.
DESIGNLUSH offers a full array of residential and commercial interior design services. At the 11th annual Architectural Digest Home Design Show you will be able to explore the latest products for the home presented to you by the top talents in the industry. 

Booth 221

March 22^nd - 24^th: 10am - 7pm

March 25^th: 10am - 6pm

Pier 94, New York, NY

Dining By Design

Sharing dates and location with the Architectural Digest Home Design Show, DIFFA’s Dining By Design fundraising event showcases names in design and cuisine in a glamorous setting. Guests will experience dining at the eloborately set tables by select interior designers, RDYC Interior Design will showcase Ayala Serfaty’s Soma and Drew McGukin will showcase Aqua’s Gladis High Chair at the NYDC table.

March 22^nd - 25^th: 10am - 7pm

Pier 94, New York, NY

for more information:

Architectural Digest Home Design Show website

Dining By Design Website 

Aqua’s year long exhibition at Design Post Cologne will be updated for the International Furniture Fair IMM Cologne. Together with the atelier’s partner Artimeta, Aqua presents its latest furniture and lighting pieces. We look forward to see you there.

Address: Design Post Koeln, Deutz-Mülheimer-Str. 22a,  50679 Cologne
Date & times: Mon, January 16 - Fri, January 20; 09:00 am - 20:00 pm
Sat, January 21 - Sun, January 22; 10:00 am - 18:00 pm

Design Post Website www.designpostkoeln.de/
IMM Cologne Website www.imm-cologne.de/de/imm/home/index.php

Save up to 50% on selected display models and 20% on new items.

Opening Hours:
21 - 22 Dec  09:00 - 19:00
23 Dec  09:00 - 15:00
Or by appointment

Aqua Creations Lighting & Furniture Atelier
29 Ben Zvi Road
Tel Aviv - Yaffo

For inquiries:

Telephone. 03 5151222

Email. info@aquagallery.com

AYALA SERFATY: IN VEIN

November 1st – December 23rd, 2011.

Cristina Grajales Gallery is pleased to present the first solo exhibition in the United States of Israeli lighting and furniture designer Ayala Serfaty, In Vein.

In Vein is a collection of 16 new lighting and furniture pieces that highlight Serfaty’s exploration of ancient materials merged with contemporary design. Beginning with her Soma light sculptures, Serfaty manipulates glass and polymer to expose the delicacy and behavioral nuances of the object while communicating her interpretation of nature’s complex structures.
In her newest work, the complexity of design is focused on the intense exploration of hand made felt used to create contemporary furniture pieces. Serfaty views the object as a canvas, where silk, linen and wools are molded into emotional expressions in seamless upholstery. The combination of the layered fibers create a dense and intricate skin that provokes the viewers sensibilities.

Serfaty studied fine art at Bezalel Academy of Art and Design in Jerusalem and Middlesex Polytechnic in London, where she completed her BFA. Alongside her artistic work, Serfaty has designed lighting and furniture for Aqua Creations Lighting & Furniture Atelier. The design firm has earned international recognition for its innovative designs, which combine craftsmanship with advanced technology. In addition to her commercial ventures, Serfaty continues to explore the boundaries of art and design through her installations and studio pieces.

Cristina Grajales Gallery is pleased to produce a limited edition book with this exhibition.

Cristina Grajales Gallery
10 Greene Street, 4
New York, NY 10013
T. 212.219.9941
F. 212.966-2620
www.cristinagrajalesinc.com

Gallery hours: Monday – Friday, 10AM-6PM

Design by Ofir Zucker & Albi Serfaty in Collaboration with Origami Artist Ilan Garibi

Molecules is a comprehensive lighting collection based on the origami art of Ilan Garibi.
The traditional Japanese art of paper folding begins with a blank sheet of paper which is folded and sculpted by hand into tessellations of individual molecules, with no cuts. The paper used for the origami lamp shades perfectly diffuses the light and easily resists the folding. A complement and contrast at the same time are the superior wood structures which derive their shape by digital wood carving. The lamps are powered by digitally dimmable LEDs, operated and controlled by touch. In Aqua’s tradition, natural materials and artisanal manufacturing interact with technology; the result is an elegant and luxurious lighting collection.

*Ilan Garibi is represented by Talents Design in Tel Aviv.

Lamps in the collection:
96 Molecules – Table Lamp,  ø30 × 21cm, 12 × 8in
96 Molecules – Tall Table Lamp,  ø31 × 39cm, 12 × 15in
96 Molecules – Floor Lamp, ø35 × 89cm, 14 × 35in
492 Molecules – Tall Floor Lamp, ø77 × 161cm, 30 × 63in
96 Molecules – Wall Lamp, 35 x 33cm, 14 x 13in

Design by Ofir Zucker & Albi Serfaty in Collaboration with Origami Artist Ilan Garibi

Molecules is a comprehensive lighting collection based on the origami art of Ilan Garibi.
The traditional Japanese art of paper folding begins with a blank sheet of paper which is folded and sculpted by hand into tessellations of individual molecules, with no cuts. The paper used for the origami lamp shades perfectly diffuses the light and easily resists the folding. A complement and contrast at the same time are the superior wood structures which derive their shape by digital wood carving. The lamps are powered by digitally dimmable LEDs, operated and controlled by touch. In Aqua’s tradition, natural materials and artisanal manufacturing interact with technology; the result is an elegant and luxurious lighting collection.

*Ilan Garibi is represented by Talents Design in Tel Aviv.

Lamps in the collection:
96 Molecules – Table Lamp,  ø30 × 21cm, 12 × 8in
96 Molecules – Tall Table Lamp,  ø31 × 39cm, 12 × 15in
96 Molecules – Floor Lamp, ø35 × 89cm, 14 × 35in
492 Molecules – Tall Floor Lamp, ø77 × 161cm, 30 × 63in
96 Molecules – Wall Lamp, 35 x 33cm, 14 x 13in

Design  by  Albi  Serfaty  &  Eitan  Ben  Tovim

The  inspiration  for  this  collection  came  from  Tokonoma,  a  Japanese  style  reception  area   in  which  objects  for  natural  and  artistic  appreciation  and  inspiration  are  displayed. 

We have teamed up with interior designers and architects Design LSM to create the lounge of the Sleepotel, a live hotel environment at this year's Sleep Event. This event is Europe's premier exhibition for the design, architecture and development of hotels.We are constantly improving the quality and timing of our services to the market, our new project department will be present and visualize Aqua's possibilities in the hospitality sector.

Aqua is known for its unique center pieces in hospitality projects, therefore we are showcasing our designs in an environment catering to professionals in the field.
By sponsoring the lounge of the Sleepotel at the Sleep Event we are taking a different approach to display our designs at an Exhibition. Interior design and architecture company Design LSM will show their vision of Aqua by creating the lounge space with our designs.
We are happy to have the opportunity to realize this project with Design LSM and are looking forward to show you the completed project.
Our range of inspired designs showcased, will consist of a combination of lighting and furniture. We will showcase Aqua’s portfolio of celebrated, timeless favorites designed by Ayala Serfaty; and give a glimpse at our possibilities and specialization in site specific custom designs and the delicate craftsmanship which stands at the core of Aqua.

www.thesleepevent.com

After our successful show at the 2008 Designers' Saturday, our Swiss representation Sphinx Lichttechnik will be there also this year exhibiting Aqua Creations at the event.

With innovative presentations of numerous internationally acclaimed design firms accompanied by 'Cartes Blanches' of both, national and international colleges of art and design,

Designers' Saturday is an event with a unique profile and a meeting point for the design world. It gives an overview of outstanding new products and through its installations, prototypes and

staging of unconventional scenarios, it gives insights into the depth of the design world.

www.designerssaturday.ch

Ayala Serfaty has yet again completed a stunning Soma light sculpture.

Memory, 2010 was commissioned for the wall of a private residence, the sculpture made from glass rods and polymer is 140 cm high, 310 cm long, and 40 cm deep (h55” w122” d16”)

September 22, 2010 3:00pm - 9:00pm

Save the date and come to preview our newest silk colour at the Aqua showroom.

200 Lexington Avenue, Suite 427 New York, NY

Telephone. 212 219 9922

The Excelsior Hotel is a luxury boutique hotel, located in the heart of Thessaloniki. Housed in the historical building of the classic and glorious Excelsior Hotel, dating back to 1924, the new Excelsior cherishes its past, and at the same time gazes into the future.

The unique Soma light sculpture by Ayala Serfaty was successfully sold on August 3rd at the Auction by the Cote d'Azur Committee of the Friends of the Tel Aviv Museum of Art.

The auction was lead by renowned auctioneer Maitre Simon de Pury, Chairman of Phillips, de Pury and Company.

Series of adverts photographed by Albi Serfaty, ad design by MadeThought, London.

See Ayala Serfaty's acclaimed Soma installation as part of the Brit Insurance Designs of the Year 2010 exhibition at the Design Museum London until October 31st

During the world's leading trade fair for Architecture and Technology in Frankfurt, Germany, Aqua Creations is launching its New Identity and New Apaya Collection.

For more details on Light+Building click here

Aqua Creations Lighting & Furniture Atelier partnered with "Exclusive Lighting & Furniture” to open its new Flagship store. “Exclusive” is the sole representative of Moroso, Foscarini, Fontana Arte, Via Bizzuno, and Pradina in Israel. Inspired and confident with this expansion and affiliation we are happy to share our plans for growth with you.

With the interior Design by Mamon Architects, the collection has found its showcase home in a space in which the flow and its construction compliment Aqua’s celebration of the natural and sustainable. Throughout 200 square meters comprised in 6 atmospheric rooms, the use of reclaimed woods and natural colors creates a space of warm enrapture. It is a space to fully experience Aqua's identity.

The Aqua showroom houses a variety of lighting and furniture pieces that exemplify the diversity within our collections, and the sophisticated design approach to traditional and contemporary manufacturing techniques, that our international clients and customers have come to expect. Aqua is attracting architects, lighting planners and interior designers who have made the company a resource for inspiration and business opportunities.

The success so far has been very encouraging, Aqua will continue to seek business opportunities and open more unique flagship stores for its collections in the future.

At Aqua Creations, Lighting & Furniture Atelier, we have met the future with our new Aqua Brand and body of works. We have infused our entire collection, business culture, positioning and representation to reflect an innovative and responsive sense of this new future and are excited to share it with you.

Producing sixteen years of beautiful living, Aqua Creations. continues to offer its passion for purity and excellence to it’s dramatically growing audience of collectors worldwide. By combining a timeless blend of craftsmanship with contemporary production, our art and atelier designs embrace a love and respect of Nature and human co-existence through proportion, balance and harmony.

With our experience and particular sensibility, Aqua Creations continues to engage with a new turbulent market and connect to a consumer who is more ecologically aware and demanding. We welcome this future of growth whilst inspiring attentive involvement towards a sustainable place of living and commerce on a global and local scale.

Reflecting the changing needs and desires of our audience and customer, Aqua Creations is meeting the future with more than a new face and a tangible experience of our product lines. You will witness us addressing some of the challenging issues within design and business culture. And with new business models and marketplace collaborations, Aqua Creations is excited to offer a virtually infinite range of customized solutions.

Special thanks:

MadeThought, Design Consultancy  www.madethought.com

Pumkin, Design for Web  www.pumkin.co.uk

Jacob Peres  www.jacobperes.com

Aqua Creations' designer and artist, Ayala Serfaty created a work of art entitled SOMA ('body' in Greek). The SOMA light installation is on exhibit at Museum Beelden Aan Zee, in Den Haag, Netherlands for a period of three months. The SOMA light installation was first exhibited at the Tel Aviv Museum of Art, in 2008 .

The artwork originated with materials research in which Serfaty and Aqua Creations' craftsmen have been engaged in since 2002. Thin filaments of glass were woven to produce spatial structures which are ultimately sprayed with a polymer to generate a skin-like layer, a membrane of sorts. The manual work process is akin to the transformation of an intimate calligraphy drawing into a three dimensional composition of architectural scale. Throughout the course of six years of development, “landscape formations” have crystallized to spawn the current installation, topography of light.

Image gallery, click here

Ayala Serfaty, the head designer of Aqua Creations, introduces SOMA, her poetic and graceful lighting sculptures which are acknowledged by galleries and museums around the world.

For more informations please visit: www.sphinx-licht.ch

EN Illum - lighting speciacialst with long and successful professional history in Italy and Europe, is proud to present Aqua Creations at its showroom in Florence. Distinctive silk lighting sculptures of Aqua Creations are available in several collections of floor and table lamps, celling and wall fixtures, pendants, mobiles and custom made pieces of any scale.

Come join Aqua Creations as we introduce our new Trinity Collection New York Design Center

Unveiling Ayala Serfaty's new bold one-off pieces, Aqua Creations is delighted to invite you to preview its makeover of Milan's trendy Nhow Hotel at the heart of Zona Tortona on Tuesday, 21 April, 2009.

Download Press Release

We at Aqua Creations would like to warmly thank you for your continuous support and companionship and we look forward to an excellent year ahead, filled with joyous moments of light. Wishing you and yours and delightful holiday season and a Happy New Year!

Ayala Serfaty has created her latest light installation for her first major solo museum show at the Tel Aviv Museum of Art.

The Assia Gallery at the Tel Aviv Museum of Art was transformed into an intimate sanctuary providing a modern contemplative environment in a preternaturally quiet ambience. After six years of research, what began as a fragile web of glass culminated in an installation of architectural scope entitled "Soma", meaning body in Greek. The installation is made up of thousands of glass filaments encased in a polymer membrane-like web floating atop a sunken surface covered in tiny glass beads. The exhibition was executed in collaboration with glass artists Eytan Hall and Anna Gautier will be on display until February 14, 2009.

Ayala Serfaty is delighted to announce the launch of a new web site featuring her artistic design achievements. The new web site offers six main areas for navigation and aims to provide viewers with updated resources about Ayala Serfaty's ongoing art practice, including her latest installation in the Tel Aviv Museum of Art. Be the first to view our new site www.ayalaserfaty.com

Summer ushers in exciting new projects for Aqua Creations, its latest in Mexico’s newest luxury resort destination in the Cancun region.

Five Nana 200 mobiles have been chosen for the main lobby of the Excellence Playa Mujeres Hotel by Architect D.Pedro Pascual of Punta Palma De Mallorca Architecture Studio in Spain, in collaboration with Años Luz, Aqua Creations’ sole distributor in Spain. The mobiles were installed across the arched ceiling of the central structure. Reminiscent of exquisite jewels, the smoke colored Nana mobiles sway as if blown by a breeze creating a magical environment in a setting of lush Caribbean beauty.

On 8-9 November 2008 Designers' Saturday took place in Langenthal, Switzerland for the twelfth time. Aiming to provide an inspiration for top performance, Aqua Creations in collaboration with its Swiss distributor Sphinx Lichttechnik, chose to exhibit at Creation Baumann's warehouse.

Having the designs return to their place of origin - the factory - or as Le Corbusier envisioned "the birthplace of cultural renewal", an extraordinary and magnificent event took form. Given the dramatic, unconventional, and challenging exhibition space of an entryway and two 1.8 meters/ 5.9" wide, 40 meters / 131.23" long, and 25 meters/ 82" high aisles, Aqua Creations and renowned designer Michael Azulay were prompted to create a total environment that included movement, sound, and light, thus providing visitors with an unforgettable visit alluding to a deep sea dive.

The music, the movement, and the rich display of timeless Aqua favorites installed in the darkened corridors provided a view of the splendor, exoticism and delicate craftsmanship which stand at the core of Ayala Serfaty's designs.